ROI is the bottom line. It’s the determining factor in everything. If there is no profit, then what is the point? Well, not so fast. It’s true that you can’t throw something out there that will always lose money. However, just because something isn’t making money now...
I always hated going to school as a kid. The only class I liked was P.E. (Physical Education). Sometimes even that was bad. I always dreaded doing the mile runs. I’m willing to bet that most of you didn’t like going to school either. Sitting in the...
Analytical people like statistics. It’s quick, it’s to the point, and it often encompasses everything that is needed to be known in one figure. That is true until it isn’t. Sometimes statistics are thrown in as headlines to grab the attention of the decision makers,...
What is an open rate? Why does it matter to your business? How do you increase it? This is the formula you need to use to understand what an open rate is: OPEN RATE = NUMBER OF EMAILS OPENED/(NUMBER OF EMAILS SENT – BOUNCES) There are two types of bounces, soft...
Digital marketing has been a major factor over the last several years in many companies’ strategies. However, practice makes perfect. There is always room for improvement. A very necessary tool is using a CRM, well, a very customizable and all inclusive CRM, like...
To produce effective e-mail campaigns this year, it will require use of a CRM, diligence, and research. E-mail campaigns should be used like the superhero adage heard in movies. Use the power for good, not evil. E-mail campaigns should be used only if you have quality...
