1-800-SOFFRONT sales@soffront.com
Introduction to Lead Scoring

Introduction to Lead Scoring

CRM Tips, Sales and Marketing

What is Lead Scoring For some businesses, there is a disconnect between sales and marketing. One of the many ways to get them to work together is getting the sales team “sales ready leads”, from the marketing team. How does both teams work together cohesively? the...
An Introduction to Drip Marketing

An Introduction to Drip Marketing

CRM Tips, Marketing, Sales Process

What is Drip Marketing? Drip Marketing can be defined as “Targeting a specific list of recipients with a steady stream of automated email messages that educate, keep your brand top-of-mind, and encourage engagement with your organization.” When done right, drip...
2 Steps That Will Make Your CRM Implementation Simple

2 Steps That Will Make Your CRM Implementation Simple

CRM Tips

Raise your hand if don’t like change! We are creatures of habit, so when you bring something new to us we are typically very resistant towards it. Implementing a Customer Relationship Management (CRM) is no different. It’s very likely that you have received push back...

CRM Trends Include Data Analytics & Customers First

CRM Tips

Customer Relationship Management (CRM) software is more important than ever. It has become the age of the customer, at least according to Forrester Research. Customers, now more than ever, have a way of communicating their happiness or their displeasure with your...

A Common Misconception About Using a CRM Application

CRM Tips

I know a lot of people who use Customer Relationship Management software (CRM), and a lot of them have this common misconception about using a CRM application. They seem to only use it as a contact management system. However, that is only one function, of many, that...