Cross-Platform Marketing Automation is defined as the capability for email messages to display correctly across all platforms including Desktop, Tablets and Mobile devices.
More emails are read on Mobile devices than on Desktop email clients. Stats say 56% of email is now opened on a mobile device. Source: Litmus “Email Analytics” (September 2016)
The importance of mobile-friendly email continues to grow across all industries. Having a Marketing Automation Tool that provides the flexibility to design mobile-friendly email templates is absolutely imperative in today’s mobile driven world.