Sales and Marketing
Automation Software

Grow sales ready leads. Close more deals.

Sales and Marketing
Automation Software

Grow sales ready leads. Close more deals.

Watch an Overview

Marketing Automation Features

Generate and Nurture More Leads


capture more leads using marketing automation

Automatically Capture Leads From Your Website

Add fully customizable web forms to your website and social media pages to turn visitors into email subscribers or leads. Create beautiful web forms with a few clicks and put the forms on your website to capture leads directly into Soffront.

Assign the leads captured from the forms to marketing groups and email nurturing campaigns.

nurture leads using touch campaigns

Nurture Leads Using Touch Campaigns

Nurture your leads automatically by sending a sequence of educational emails to new and existing leads over a period of time. Once you create a touch campaign, it will keep on running automatically without any manual intervention.

The possibilities with touch campaigns are endless – send a welcome message to all new subscribers, a coupon on a particular month, a happy birthday or anniversary greeting, and much more.


create marketing automation rules easily

Create Automated Marketing Rules Using a Drag-and-drop Designer

Use a drag-and-drop designer and define “If-Then” rules to take actions based on how your contacts interact with your campaigns. Automatically notify your sales team, move contacts to different campaigns, create follow-up tasks, and more. No programming knowledge necessary.

lead scoring features

Score and Rank Your Leads to Make Them “Sales Ready”

Automatically score and rank your leads based on how they interact with your marketing activities. Hand over the highly ranked leads to sales, so that your sales team focuses on leads that have a higher chance of conversion.


marketing automation sends real time alerts when your lead visit your website

Find Out When Your Leads Visit Your Website

Track and get real time alerts when your lead visit your website. Setup follow-up actions based on how they interact with your website.

Send Newsletters

Convert More Leads With Targeted Newsletters

Send email newsletters to targeted prospects and customers. Use hundreds of stylish pre-built email templates and and put a personal touch with mail merge fields.


marketing automation a/b testing

Automatically A/B Test your Messages

Create two different e-mails and choose a small group to test before sending to your entire list. Automatically send the winning message to the rest of your list.

social media marketing automation

Save Time by Managing your Social Campaigns Inside Soffront

Schedule your posts on Facebook, Twitter or Google+. See how many people have interacted with your posts and respond their comments.


monitor campaign performance and ROI

Monitor Campaign Performance and ROI

Get timely, fact-based insights into campaigns for continuous improvement. Track email response rates including opens, clicks, bounces, unsubscribes, and spam reports.

Sales Automation Features

Convert More Leads to Customers


Implement a sales process that can be used by your entire team

Close Deals Faster by Following a Sales Process

Define and follow the sales process that works for you. Implement a sales process that can be used by your entire team. Layout your sales process and guide your sales team to follow that process to avoid mistakes.

Break your sales cycle into stages such as leads, prospects, and opportunities and define tasks and automated email follow-ups to complete each stage. Notify managers if leads are not converted on time.

Organizing All Your Lead Information

Save Time By Organizing All Your Lead Information On One Screen

Organize your important lead details including a complete history of calls, emails, contacts, deals, files, and upcoming tasks and appointments.

Your sales reps can access the complete lead history at the touch of a button. A single navigation screen gives your salespeople all the information they need in one place.


Make Phone Calls Directly From CRM

Save Time by Making Phone Calls Directly From CRM

Call leads and customers directly from CRM without wasting time dialing phone numbers. Dial out from the browser – there’s nothing to install.

Your call history and notes get automatically added to CRM.

Complete Sales Tasks On Time

Complete Sales Tasks On Time, Every Time

We help you to focus by generating a task list every morning. You can drill down and look up lead and contact information before completing your tasks.

Managers can review the completed and pending tasks for their team to measure productivity.


Make Accurate Forecasts on Your Sales Pipeline

Make Accurate Forecasts on Your Sales Pipeline

Know what your pipeline is worth at any point. Attribute probabilities automatically based on the stage in the sales process. Run forecast reports for an individual sales rep, the sales manager, or the entire sales force.

Integrate with Email and Calendar Systems

Integrate with Email and Calendar Systems

Integrate with Microsoft Outlook and Google Apps to synchronize calendars and activities. Forward emails from any email client to record email interactions with leads and contacts in CRM.


Safe. Secure. Completely Web Based


Completely web based. There is no software to install with Soffront. Use your favorite web browser to access Soffront anywhere, anytime.

~

Our servers are hosted in Amazon's state-of-the-art secure data centers. We take security very seriously ensuring your data is safe and secure.

We provide data redundancy for your peace of mind. Your data is backed up daily and stored in multiple locations for redundancy.

Join Thousands of Businesses Using Soffront



Soffront Online CRM saves me a lot of time. I work with multiple customer records simultaneously, review my pending activities and drill down to the details in one click. Prospecting is very efficient and it is easy to manage my pipeline.

I use Soffront’s built-in email and social marketing to nurture and qualify my leads.

Mark Porter,

Owner, Express Employment Professionals

To have email campaigns integrated in the same CRM is extremely beneficial. Our marketing manager shoots out campaigns regularly, and the sales team can see which of their leads opened, bounced, etc. So that they can follow up and act on these.

Everything is tracked in one place. This is awesome.

Nagui Bihelek,

CEO, Business Edge Coaching

Soffront is the most robust CRM I have seen by far for the investment. From entering my prospect information to moving them through the sales process it a time saver, not a time sucker! The ability to schedule and customize monthly drip campaigns and marketing emails is another awesome feature.

Soffront is very easy is to customize to your own needs, even I can do it.

Brian Bleeke,

Business Development Manager, InXpress

Learn more about Marketing Automation

Who Needs Marketing Automation? – Our Latest Article

Every business that currently has customers or that is seeking to attract more customers can benefit in some way from the implementation of an automated marketing solution. Whether you’re a tailor, a chemist or a rock star, automated marketing is the way that your business and brand should be interacting with the public.

Read More …