If you ask what the most useful CRM software for a small business is, then you’ll get a million different answers. However, opinions shouldn’t really matter unless you have some useful facts to back it up. Otherwise, what good are they? Not much. So, if I say the Soffront CRM software is the best CRM for small business, then I better have something to back it up. Well, I do. We have several satisfied customers who have shared their experience with us.

Do you like the ability to create a new tab when using Chrome, Firefox, or Internet Explorer? Then you’ll feel right at home when you use Soffront’s CRM software. The web based CRM uses a tab based architecture to allow for true multitasking. You’ll be able to work on multiple customers at the same time without having to open up multiple instances of this CRM application. Now, you don’t have to have all that clutter on your screen.

One of the more underrated qualities people don’t consider is organization. Most people don’t know how much time they spend sifting through paperwork, different spreadsheets, different word documents, sticky notes etc. looking for client information. In the CRM, it’s all in one place. You have all the client contact information and a detailed historical log of all the conversations you’ve had with that customer. You can log emails, voicemails, text messages, conference calls, or even Christmas cards. Think of how much time you’ll save looking for that customer information.

You can also use the CRM as sales automation software and/or marketing automation software. It will allow you to automate your email marketing and your sales process. You can customize your sales workflow, so that your CRM software will tell you what to do for each customer and/or each potential customer. You won’t have to remember what stage this customer is at or what stage that customer is at because it will all be logged for you. You’ll be able to keep track of all your tasks and be able to complete them one at a time. In other words, you can streamline the amount of applications you’re using. This in turn will save you time and money, two of your most favorite things!