Manu Das, Soffront CEO seen here discussing potential commmunication solutions between small business and government. Manu was invited to participate in a multidisciplinary panel discussion at the 4th Annual State of Small Business put on by the California Asian Pacific Chamber of Commerce.
The Panel held various members of the business community and government leaders. Panelists voiced their recommendations on different options when it comes to govt./small business community discussions. Manu pointed out the several govt. institutions already doing business with Soffront as an example of govt. using a comprehensive CRM (customer relationship management) to communicate effectively, not just internally, but also externally at large.