Inbound Marketing

What is Inbound Marketing?

Inbound Marketing can be defined as the production and distribution of content across various channels in the form of blogs, podcasts, video, eBooks, newsletters, whitepapers, and other forms of content marketing that is tailored attract a business’s ideal customer.

Customers in the early stages of the buying lifecycle often begin researching a product or service through mediums such as Organic Search or Social Media. Inbound Marketing typically is centered around a content hub (such as a blog) that includes a vast amount of useful, targeted content that may bring in interested readers that fit your ideal customer profile.

Inbound Marketing takes dedication to producing content on a regular basis that can be syndicated via social channels. Marketing Automation tools with social media management allows you to schedule posts across several channels and monitor engagement such as Comments, Likes and Shares.