What is Customer Lifecycle Management (CLM) in Marketing?
Customer Lifecycle Management (CLM) is defined as the measurement of progression a customer goes through during the buying lifecycle; which consists of multiple stages including awareness, consideration, purchasing, and usage – ultimately leading to maintaining customer loyalty to a product or service.
See Also: Buying Lifecycle
Analyzing the CLM data during the buying lifecycle while using CRM & marketing automation software can help marketers nurture leads more effectively throughout the sales funnel.