According to Ad Age In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher. Wow facebook, a 335% increase in cost? Really?
Well more power to Facebook, but it’s nice to have an alternative. Instead of losing audience at the whim of selected social network, savvy business owners are remembering that there’s one audience which no one can steal from you, your Email database. For the past 10 years there’s been a consistent representation in social opinion that email marketing will lose steam. Quite the contrary it has increased in importance. Exactly for the stated reasons.
Consider some of the benefits of controlling your own email marketing:
1. The list is yours, always will be.
2. Direct sales opportunity. Email is still one of the highest converting advertising channels.
3. You can involve automation tools, such as Soffront’s Marketing Automation Software, to do most of the work for you. For instance you can set up workflow rules to automatically notify your sales rep of any email recipient when they click on your pricing page. Obviously someone clicking on your pricing page should be more interested in purchasing your products or services then someone who hasn’t checked your prices. It’s simply a way to qualify your leads so you and your team spend your time on the most likely to convert leads, leaving the less valuable, less engaged leads on the backburner.