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Customer Relationship Management (CRM) Software |
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Customer Relationship Management (CRM) Software |
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Improve Sales Productivity, Forecasting, and Results A whitepaper by Soffront Software, Inc. Abstract The world of business is ever evolving and expanding, presenting companies with numerous challenges as they try to increase sales and become more profitable. The sales department struggles to keep track of leads and other opportunities. Contacts are often lost, resulting in lost opportunities. Disconnected business processes across various departments using different applications complicate the ability of employees to share customer information. Today’s growing businesses are looking for a better way to improve efficiency and increase sales. For many years larger companies have increased efficiency with sales automation and CRM solutions. Yet solutions for mid sized companies have either been too expensive, or they did not provide features and capabilities that were robust enough to do the job properly. Today, the same solutions that have been available for larger companies are now available for the mid market. Using technology designed specifically for mid market needs, Soffront Software is helping mid-sized businesses increase customer touch points and grow responses, even with staffing cutbacks. Mid market companies are now realizing how sales automation and integrating with a true CRM system is the key to retention and lifetime customer value. 
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