A Common Misconception About Using a CRM Application

I know a lot of people who use Customer Relationship Management software (CRM), and a lot of them have this common misconception about using a CRM application. They seem to only use it as a contact management system. However, that is only one function, of many, that...

Do You Use the Right System for Your Business?

This may seem like a clear cut answer, but is it the most educated answer? These days a lot of people do research on products before they make a purchase. Some people are impatient and will just get the first one they see without shopping around. It’s hard to go...

A CRM Solution Should be Helpful, Not Hurtful

Analytical people like statistics. It’s quick, it’s to the point, and it often encompasses everything that is needed to be known in one figure. That is true until it isn’t. Sometimes statistics are thrown in as headlines to grab the attention of the decision makers,...