Effective ways to run a successful marketing campaign.
Marketing products and services is an essential part of running a business, but identifying effective ways to run successful marketing campaigns can be tricky. Should you go for online promotion, traditional print ads, word of mouth ― or a mixture of all three? Let’s...How To Recover From Email Mistakes
If you’re shaking your head or having anxiety from just reading the title of this blog, it means you’ve been there. You’ve pressed the send button too early. In fact, I was in this boat last week. If you are one of our Soffront clients you were witness to a recent...A Blog About Blogging: Why you should blog for your business
Yes, this is a blog about blogging. I know it is redundant, but I often get business owners who ask if blogging is worth the time and effort. The short answer is a resounding YES! Blogging frequently (I do it once a week) is a relatively easy, inexpensive way to...