You do have a favorite song, right? Well, almost immediately some sort of memory comes to mind. Does it remind you of a specific time of your life? Does it remind you of a vacation or a person? Some of us have a jukebox in our minds with several favorite songs. The reason for that is each song is usually associated with a specific time or person. Therefore as we age, we collect more favorite songs because we have more experiences and we meet more people. Now, how cool is that? Every time we hear one of those songs our minds immediately pull up the memories associated with that song. Okay, where am I going with this?
Your CRM should be like the mind’s jukebox. When you think of your favorite customer, a Broadcast Campaign that you just sent comes to mind. When you think of the sales you closed last month, your conversion report comes to light. You just sent out an invitation to 40 people and 38 accepted…what a cool invite that was.
Your CRM needs to be able to play that favorite song; on demand. It should be playing music that reminds you of all the reasons why you work so hard. It should be able to change with the times. It should handle more as you experience more.
Soffront is like that. So, put a dime in the www.soffont.com jukebox and listen to the collection of all the songs ever compiled in a CRM. It will bring a smile to your face.
Image source: http://en.wikipedia.org/wiki/Jukebox