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Soffront CRM was chosen after intensive testing by the ISM Software Lab. Each package was rated according to 179 selection criteria, including 96 business functions, 42 technical features, 18 implementation capabilities, 6 real time criteria and 17 user-friendly/support features.

“Soffront Software is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive,” said Barton Goldenberg, founder and president, ISM. “Soffront is a leader in the fast-paced CRM industry.”

“The winners of the Top 15 awards are the influencers in the CRM community as they make significant advancements in both functionality and connectivity for sales and marketing professionals; offer better decision making tools for executives; and provide more intimate connectivity with today’s digital clients,” said Goldenberg who sees Social CRM and the Internet of Things – the connectivity of devices, systems and services – among the new trends in the CRM software industry.

“We’re proud to have received this prestigious award,” said Manu Das, president of Soffront Software. “Soffront’s integrated suite of sales, marketing, and service automation removes silos of information across a company. Leveraging over 22 years of CRM experience, we have made our CRM to be the easiest to use and affordable. Thanks to our team of dedicated developers and managers, Soffront CRM is the most adopted CRM in the SMB market.”