Soffront CRM software, an overview

 

Customer Relationship Management software you will actually use!

Got Options? We do! but before the list below overwhelms you, know that we’re here for you every step of the way, our software is naturally intuitive, and if you need extra assistance check out our resource page for more recorded webinars, or our knowledge base or purchase one of our Quickstart programs which offer customized CRM service.

Ask us for more info or check out our exact SMB (small-medium business) offerings here

  • Hosted Option
  • Instant Signup and Trial
  • Sales Automation
  • Lead and Customer Management
  • Relationship Types
  • Opportunity Management
  • Forecasting
  • Calendar and Task Management
  • Social Media Integration
  • Marketing Automation
  • Lead Capture Forms
  • Segmentation and Targeting
  • Email Newsletters
  • Drip Campaigns
  • Social Campaigns
  • Campaign Rules
  • Marketing Library
  • Customer Service
  • Ticket Management
  • Project Management
  • Project Tracking
  • Defect Tracking
  • Email Integration
  • Outlook Integration
  • Email Dropbox
  • Reporting/Analytics
  • Ad-hoc Searching
  • Built in Reports
  • Customization
  • Database Customization
  • Business Processes
  • Business Rules
  • Multi-level Security Permissions
  • Web Service API 

Mobile
iPhone Native App
Android Native App

It’s good when Sales and Marketing Talk

I’ve been doing marketing communications for over 20 years now. Typically, sales will use a CRM to manage leads and marketing communications will use an email program to send out an email blast or part of a regular interval campaign, often called a “drip” or something similar. While the goal is that marketing support sales and sales knows how marketing does that, because they are working with different programs, sometimes they don’t communicate as well as they could.

I saw this article in marketingprofs.com the other day and it speaks to that isolation that occurs on both sides feel sometimes.

I haven’t been with Soffront for very long, but as a long-time marketing person who’s had to navigate between CRMs and email programs, I found it a revelation to discover a CRM that did both and wondered why it hadn’t done before. Some programs say they do both, but if you ever had to struggle with making a CRM into a mass email program, let me tell you it’s not very fun.

Anyway, I hope this article is helpful and makes just one more marketing person think of sales and vice versa. We’re in this together!