Trust is a Valuable Currency

a trusty tool for business

a trusty tool for business

We all have friends and family that we love.  When they tell us something we take their word for it.  We trust them.  Trust is important in all relationships, not just romantic ones.  Trust is important in friendships, and it’s also crucial in business relationships.  Ask yourself why you bought that specific brand for your cellphone.  Why did you buy that brand of a television?  You trust that brand.  You trust it because you either did research them, or it was recommended to you buy a trusted friend or family member.

Now, you’re on the other side.  You’re trying to gain a customer’s trust.  The only way that is going to happen is if a customer has an in depth conversation with you, or a good employee, and they like you.  Generally, the customer will probably have some type of idea in their head already before they even speak to you.  They’re most likely coming to you because of a recommendation, either by family/friends, or by doing research from people who have tried your product.

According to Gartner, there has been steady growth among all the enterprise software.  You can also view the charts on Forbes.  However, one major notable piece of software is the CRM.  Growth is expected to skyrocket by 2017 compared to the numbers now.  CRM software is expected to hit 36.5 billion worldwide by 2017.  Considering the growth of all the technology it shows that customers trust the company that they’re doing business with.  They trust you.

Why CRM?

CRM Software organizes communication with your clients, it allows for scalable solicitations via email, it tracks and records contact history, Soffront is unique in that it combines your Contact Database and managment i.e. traditional CRM functions with a robust Email Marketing platform. Striking two birds with one stone type of situation.

CRM Solutions are plentiful, back in 1992 when Soffront was first established CRM was not a household acronym. We’ve seen a lot of changes since then, went through about 4 revolutions in hosting technology, until today Soffront CRM is hosted on Amazon cloud providing 99.9% uptime and security. But many other CRM companies are on Amazon’s cloud too. What’s the differentiation between us and them? Well the answer is more subtle then you might think. The final analysis is that actually using your CRM & Email Marketing platform is much more important then the specific feature differences between competing products.

adoption survey

Soffront is very feature rich, with multiple built in tools that our competitors do not have, but in the end it boils down to this, Does the salesperson find a personal ROI/ROT (return on time) by using your system? And if they don’t then all the poking and prodding in the world won’t matter. If your CRM software solution comes with a lot of friction, then we recommend you trial us out.


You’ll love our tab based architecture:

Touch CampaignIt’s by far the easiest platform to set up Touch aka Drip email camapaigns.


You’ll love our reporting features, giving you in depth insight into your business processes:

crm reports and forecasts screen

Touch Campaign Report



Business Coaches Love Soffront. Part 1

Ron_Palzewicz_Video_Screenshot“Some of the benefits of Soffront…having all our information all in the same place in one database, we have 8 coaches and 7 support teams, and knowing who is talking to who at any one time, knowing where a lead is in the sales process, what email they clicked on,  just tracking that information  and  compiling it and using it to make us more efficient…”

-Ron Palzewicz ActionCoach

David-Gazave“We’ve been able to unify our tools together. I’ve experienced a lot of other CRM’s but for us Soffront is a great fit because of it’s simplicity”

-David Gazave ActionCoach

Brad-Flynn2“The email marketing capacity is incredible. It gives me great leverage in most of my marketing campaigns. I wouldn’t hesitate to recommend Soffront”

-Brad Flynn ActionCoach

Sign up for Soffront CRM here

Soffront CRM software, an overview


Customer Relationship Management software you will actually use!

Got Options? We do! but before the list below overwhelms you, know that we’re here for you every step of the way, our software is naturally intuitive, and if you need extra assistance check out our resource page for more recorded webinars, or our knowledge base or purchase one of our Quickstart programs which offer customized CRM service.

Ask us for more info or check out our exact SMB (small-medium business) offerings here

  • Hosted Option
  • Instant Signup and Trial
  • Sales Automation
  • Lead and Customer Management
  • Relationship Types
  • Opportunity Management
  • Forecasting
  • Calendar and Task Management
  • Social Media Integration
  • Marketing Automation
  • Lead Capture Forms
  • Segmentation and Targeting
  • Email Newsletters
  • Drip Campaigns
  • Social Campaigns
  • Campaign Rules
  • Marketing Library
  • Customer Service
  • Ticket Management
  • Project Management
  • Project Tracking
  • Defect Tracking
  • Email Integration
  • Outlook Integration
  • Email Dropbox
  • Reporting/Analytics
  • Ad-hoc Searching
  • Built in Reports
  • Customization
  • Database Customization
  • Business Processes
  • Business Rules
  • Multi-level Security Permissions
  • Web Service API 

iPhone Native App
Android Native App