As the survey results from the 2015 B2B Content Marketing Trends Chart shows Social Media Content and eNewsletters are the top of the pack when it comes to media channel usage. The survey covered 14 media advertising channels in order of usage; Social Media Content, eNewsletters, Articles on your website, Blogs, In-person Events, Case Studies, Videos, Illustrations/Photos, White Papers, Online Presentations, Infographics, Webinars/Webcasts, Research Reports and Microsites.
Infographics as a tactic saw the biggest rise in usage (from 51 percent last year to 62 percent this year).
Another interesting fact was that 60% of B2B marketers with documented content marketing strategy say they are effective vs. 32% of those with a verbal strategy.