80-20 rule aka Pareto Principal. Sales ProcessesThe Pareto Principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.

How does this apply to the business coach industry?

Does it mean that 20% of the coaches are experiencing 80% of the profits?

Yes

Could it mean that the vast majority of resources spent researching business solutions will be accomplished by a few vital players?

Yes

Does this mean that you (as a business coaching professional) can literally save yourself dozens of hours of hardcore research by simply paying attention to the results of the research already performed by your industries heaviest hitters?

Absolutely!

 

Without further ado, here is Brad Sugars Founder and President of ActionCoach (the worlds largest Business Coach franchise) Discussing his firms deep research into a comprehensive CRM solution…(*spoiler alert* They’ve chosen Soffront CRM!)